An example of this would be if you’re involved in the fitness industry. This makes Google Trends is an even more useful tool. People in lockdown, the shift of interests and the migration to digital has meant that us marketers have had to adapt our strategies. With traditional search volumes from third-party tools relying on a 12-month average, we can throw many of them out of the window during this pandemic. Type of search – Web, Image, Shopping, News, YouTubeīefore we jump into some of the more traditional applications for Google Trends, it wouldn’t be a 2021 blog without mentioning the impact of COVID-19.Dates – hourly, day, month, year, 2004 onwards.Google Trends has a tonne of different filters you can explore this data with including: From here you can either navigate around the trending stories or enter topics into the search box: Simply navigate to Google Trends and you’ll see the dashboard.

Well, the good news is Google Trends is free! It’s open for anyone to use, whenever you like. With a number of different features, it allows you to gain an understanding of the hottest search trends of the moment along with those developing in popularity over time. If you have never heard of or used Google Trends before then you are in for a treat! Google Trends is a tool that allows you to compare the popularity of search terms and trends.

Practical applications for Google Trends.

Here is a quick guide to using Google Trends to benefit your business. From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses for Google Trends is endless.

Google trends date launched